Optimize Your Website Structure for Better Conversions

The Vizions Digital Newsletter! (Est. 5 min read)

In this newsletter, we will be going over the following topics:

• Optimizing your website structure for better conversions

• Enhancing navigation for a seamless user experience

• …and more

Actionable Tip

Include a form at the top of your website (in the ATF of the site)

This tip is applicable to those who want their clients to fill out a form, book an appointment or make a reservation. Instead of making the client have to press a button or scroll to reach your form, have it front and center. This increases the chances (by a lot) that the visitor will fill out the form/book a call.

Helpful Resources

• Website Structure Training

• Website Structure Optimization Checklist

• Website Builder with High Converting Templates

Optimize Your Website Structure for Better Conversions

A clear and logical website structure makes it easier for visitors to navigate your site, find the information they need, and take action. It also helps search engines understand your site better, improving your SEO.

Simple Strategies to Optimize Your Website Structure:

1. Social Proof Below the Fold: Reinforce credibility by showcasing trust badges, client testimonials (preferably video), and ratings from other platforms. This helps build trust and encourages visitors to take action.

2. Optimize Your Booking Calendar: Make it easy for visitors to book appointments with a clear and accessible booking calendar.

3. Add Pop-Ups Wisely: Use pop-ups to capture leads without annoying your visitors by setting them up to pop-up when the visitor is about to leave the site. This type of pop-up can increase conversions without affecting customer satisfaction much. 

4. Above-the-Fold (Top of Website) Video Sales Letter (VSL): Include a short 2-5 minute VSL with the business owner’s face and voice, answering common questions. This adds a personal touch to your site, engages customers more, and answers their questions effectively. 

Optimize Your Website Structure with Vizions Digital

At Vizions Digital, we design and organize your website to ensure visitors can easily navigate and convert into customers. A well-structured website leads to higher conversion rates and increased revenue.Visit our website for more information on our offers and pricing:

www.vizionsdigital.com

Case Study: Sonia and Kathy’s Website Overhaul

For the website of their barbershop, we rearranged a few elements (in addition to other things) to make their website easier to navigate. Ultimately leading their conversion rate from 63.5% to 72.5%. Leading to an increase in potential customers.

Contact Us Directly:

Looking to grow your business with new website from Vizions Digital? Hop on a call with our team to find out if we can help grow your business and how: Click Here to Book a Discovery Call

Want to learn more? Watch our Case Studies and Content on YouTube